New York-based creative director and designer with over two decades of experience in product/service design and branding.




Brand strategy and visual brand system for Sesame, a new food delivery service taking on category leaders like Seamless and Doordash.

As a company started and run by restauranteurs, in stark contrast to their competitors, Sesame’s business model is built around supporting restaurants by creating a service that gives them more control, and helps them express their identity in the digital realm in a more authentic way.