Creative director and designer with nearly two decades of experience in branding, strategy and systematic design. Creator of novel brand/user interactions, new behaviors and future interfaces. All, Brands, Systems, About
New York—2019

Patrón Spirits Company

Launch campaign look & feel for the new premium tequila Roca Patrón, made using traditional methods at a hacienda in Jalisco, Mexico.

I built the visual system as an evolution of the original Patrón brand, keeping much of the typography intact with a few nuances, and a similar yet elevated approach to the product photography. The most significant changes were the introduction of a brand new color palette, and a more human and process-focused photographic style.