Creative director and designer with nearly two decades of experience in branding, strategy and systematic design. Creator of novel brand/user interactions, new behaviors and future interfaces. AllBrands, SystemsAbout
New York—2018

Project Zero

BRANDING
Branding for an innovative non-profit that seeks to aid existing campaigns to save and preserve seas and oceans around the world, by helping them reach their funding goals.

My team and I devised the branding strategy, named the organization and created the brand identity and visual system.

The slash was chosen as the branded symbol and interface element to point to the organization’s unique model of aiding and completing existing projects.

 

BRAND STRATEGY





NAMING








VISUAL BRAND & STYLE GUIDE