Creative director and designer with nearly two decades of experience in branding, strategy and systematic design. Creator of novel brand/user interactions, new behaviors and future interfaces. All, Brands, Systems, About
New York—2019




AOL

PRODUCT & SERVICE DESIGN
Redesign of AOL.com as a news destination as opposed to the gateway to other AOL properties that it served as.

Users are allowed to “follow topics" by subscribing to dynamic collections of old and new content from both AOL and other sources about a specific story or topic. This encourages content discovery, overall engagement on AOL.com, as well as allowing collection of valuable data on user interests and content popularity.

Topics are then accessed via an innovative interactive data visualization that displays publish date and popularity simultaneously. This way users can see how a specific story developed, and the trajectory of its popularity.





RESEARCH


EXPERIENCE DESIGN

VISUAL DESIGN & OPTIMIZATION